The business administration undergraduate program in our branch campus in Cuenca invites you to take part in the webinar: “Information management as the basis to write scientific articles”.

The aim of the webinar is to strengthen research updating participants’ knowledge on information management as the basis of scientific research. Participants will also learn about the tools used in data management and NVIVO software.

The speaker will be Juan Pablo Vasquez, PhD in rural development and sustainable management. He is currently a member of the “Movimiento Intelectual de Marketing Latinoamericano” where he carries out research on the behavior of social networks, the role of marketing and the use of data in the 2.0 web.

He is also the director of the master’s degree program in business administration at Universidad Politecnica Salesiana and a member of the SMEs Research Group.  

Date: June 10th and 11th 

Time: 3pm

Via Zoom: https://cedia.zoom.us/j/89392546998