The business administration undergraduate program in our branch campus in Quito invites students and the general public to take part in the course on “Direct / Digital Marketing”.

Participants will learn how to improve a company’s online presence through digital communication and marketing strategies in order to have greater visibility on the web and increase the level of consumer loyalty. 

Registration: https://upsalesiana.ec/regmkdig

Contents:   

- Introduction to digital marketing 
- Positioning. SEP and SEM
- Identifying customers
- Followers
- Online marketing
- Direct marketing model
- How direct marketing works
- Benefits and growth of direct marketing
- Means of direct marketing
- Direct marketing database

Management evaluation indicators

- Click through rate
- Bounce rate
- Rate of digital customers
- Cost per visit
- Earnings per visit
- ROI digital marketing

Date: March 15th to 26th 

Time: Monday to Friday from 5:30pm to 9:30pm 

Cost: UPS community: $25 / general public $80