Business administration students attended the talk titled "Marketing 20/20" led by Cesar Serrano, professor from Universidad de Cádiz (Spain), who is also teaching Marketing Management here in the university's MBA program. 

 

The aim of this talk was to help students develop competencies that will help them face the labor market after they end their studies.

 

The topics of the talk were:

 

- Personal brand

 

- How to plan your personal brand

 

- What to consider when planning a communication activity

 

- Writing a CV 

 

- Social networks

 

For professor Serrano, the education that students receive is very important, but it is also necessary for them to have other knowledge and acquire other skills. "It is not only important to acquire knowledge and know how to use it, but also very important to have skills such as interpersonal relations", he said. 

 

The identification of one's competencies that differentiates us from others, will help boost our image and reputation, as well identify our weaknesses and turn them into strengths.

 

"Students' preparation is fundamental because once they finish their studies, they must face the labor market and these type of activities are also important so they learn how to show the skills they have learned", he stated.