Talks on cultural entrepreneurship projects

Quito, miércoles 6 marzo 2019
(From left to right.) Gabriela Montalvo, Andrés Zerega and Mónica Varea
(From left to right.) Gabriela Montalvo, Andrés Zerega and Mónica Varea

 

The coworking office in our branch campus in Quito held the first cultural entrepreneurship camp in order to provide participants the tools needed to develop cultural projects. Around 90 people attended, students and the overall public, learned about tools for entrepreneurs, design of cultural projects (CANVAS model, empathy map), intellectual property, orange economy, access to funds, and other topics. 

In the first day, they spoke about orange economy. The talk was led by Gabriela Montalvo, cultural economist; Monica Varea, writer and director of the "Rayuela" library; and Andres Zerega, cultural manager. For Montalvo, orange economy represents richness based on four aspects: talent, intellectual property, connectivity and cultural heritage. They spoke about the lack of importance given to artistic work. "Only after understanding that artistic production is the result of a process that involves creativity, research, training, learning and a series of tangible material, people will learn to appreciate this field", she said.

The camp was also attended by Andres Sacoto, musician, producer, composer and director of the Santacoto project; Juan Pablo Acosta, actor and director of the EIFA academy; Karen Montero, dancer and actress; Alejandro Lalaleo, director of Microteatro and Jordan Naranjo, musician. 

 Sacoto told participants to analyze the strengths and threats of their project and to work together. Acosta highlighted the need to create cultural systems in the country and spoke about the importance of art and theater as indispensable mechanisms in a dehumanized society. Lalaleo said it is important to not only think about entrepreneurship projects, but to turn them into a reality, to take risks and make your creative ideas come true.