The automotive engineering major in our branch campus in Cuenca held the 5th Scientific Conference on Innovation, Leadership and Business in the Automotive Industry. Professors, students, national and international speakers attended the event to exchange knowledge and strategies that encourage sustainability and competitiveness in the automotive sector. 

The topics of the conference were: electric mobility, digitalization, efficient resource management and leadership; there were conferences, workshops and discussion panels. Experts talked about their experience in technology innovation, 4.0 maintenance, logistics and sustainable business models which adapt to global market demands. 

Some of the talks were:

• Keys to Managing and Growing your Automotive Business, presented by ToyoCuenca.

• The Value of After-Sales Service, presented by Trustmotor S.A.

• Leadership in Automotive Engineering, presented by Henicar.

• International Logistics, presented by Navire Logística.

• Soft Skills and University Curriculum, in collaboration with the University of Valencia.

Representatives from Hyundai, Grupo Autollanta, Maxximundo Shell, and Mundo Motriz also presented inspiring case studies on topics such as management of spare parts, innovation for tires, marketing strategies and sales in the automotive sector.