The multimedia design major in our branch campus in Quito held the "First Design Week: From Concept to Business." The aim of this was to stress how innovation, creativity, and strategy make this area of knowledge a key tool not only in the artistic field, but also in building a solid and sustainable professional future.

There were keynote speeches led by renowned experts such as Sebastián Ulloa, María José Hinojosa, Wilson Castro, José Fiallos, Gabriela Astudillo, and Christian Espinoza. As well as, workshops, practical workshops, and the Tekné Open House, an exhibition featuring the best student projects.

During the event, María Sol Villagómez, vice president of our branch campus in Quito, spoke about the importance of the event: "This event allows our students to showcase their projects, while the public has the opportunity to learn more about the program and its impact on the professional world."

 
There were photography, programming, and drawing contests, encouraging creativity and hands-on learning. Students from the following schools participated: San Pedro Pascual, Santa Marianita de Jesús, María Auxiliadora, Manuela Cañizares and Simón Bolívar.

During the opening ceremony, Diego Proaño, a professor in the program, officially presented the new Multimedia Design website. Narcisa Medranda, director of the program, stated: "Future professionals in this discipline have the ability not only to imagine change, but also to lead it. From mobile applications, websites, and virtual reality to audiovisual productions, multimedia design is positioned as a platform that generates new opportunities."

Isabela Gómez, president of the Students Union, said: "This event not only celebrates our majors, but also the potential we have as designers to transform ideas into realities capable of generating a positive impact on our society."

Andres Escobar, professor and coordinator of the event, said “this is an opportunity to show everything the multimedia design major has to offer”