Tools for community managers: effective management of social networks
Tools for community managers: effective management of social networks
The UPS-Quito continuing education department held a course on community managers in order to provide tools for the effective management of social networks in institutions. The course was organized by the university's communication major from the 29 of February to the 3 of March.
The speaker was Christian Espinosa, a communicator and a specialist in digital journalism. Professors and workers for the university's communication department, Utopia magazine, NOTIUPS newspaper, Audiovisuales Don Bosco.
The course was divided into two parts: The first, "Networks management and good practices of a community manager" where they talked about the latest tendencies and habits of online consumption, organization and optimizing the work of a community manager. They also learned about tools to improve academic research, tools used for rankings, types of writing according to the social network being used, and others.
The second part was on "Monitoring and caring for digital identity" where he talked about common mistakes when writing in social networks, how to differentiate real and fake sources, making a monitoring chart for means of communication, trolls, and the management of on line crisis.
The course had a practical approach and participants analyzed real case studies. Jose Juncosa and Maria del Carmen Ramirez awarded participants a certificate at the end of the 20 hour training course.
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